Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.

Investors use Dow Jones to learn about what’s happening in financial markets throughout the world. “Our mission is to shine a light on dark corners of the world, focusing on news that impacts decision making,” says Stephen Orban, Chief Information Officer & Global Head of Technology. The company relies on cutting-edge technology to keep its customers as up to date as possible on the latest news.In Asia, about 12.8 million people use WSJ.com, which generates about 90 million page views each month. When the lease on its Asian data center ran out in early 2013, the company needed to find an alternative that would help its developers focus more on revenue-generating applications instead of on data center maintenance. Dow Jones also wanted to reduce latency for its Asia-based customers—and it wanted to avoid delays for acquiring and configuring hardware. “My preference is to have my team build products rather than running data centers, Orban says. “Now that data center is a commodity, that’s exactly what they’re able to do.”