- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Cloud Storage Services
- Cloud Planning, Design & Implementation Services
Vodafone found that traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application. Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized during cricket’s off-season.
Vodafone uses Amazon Elastic Compute Cloud (Amazon EC2) instances in Auto Scaling groups to create a web services tier for its mobile applications. Elastic Load Balancing automatically distributes traffic from the mobile applications across the instances. The company uses Amazon CloudWatch with Auto Scaling groups to monitor CPU usage and to scale from three Amazon EC2 instances to nine during peak periods automatically. Auto Scaling ensures that Vodafone only consumes the resources that it needs to meet demand. The web services tier integrates with a third-party content delivery system for voting and lives score information.
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