In the last 30 years, Haier has transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand and an ecosystem that leads the IoT era.
To date, Haier has successfully incubated four listed companies, two unicorn companies, and 12 quasi-unicorn and gazelle companies. Moreover, Haier has established ten major R&D centers, 25 industrial parks and 122 manufacturing centers globally.
Haier strategy is focusing on transforming from a traditional appliances manufacturer to a lifestyle brand that can help customers define their own lifestyles by getting involved in the entire product design and planning. The priority of Haier in the future is producing products to meet the personalized demands of the consumers.
Haier's COSMOPlat is among China’s leading Industrial Internet platforms, with a focus on mass customization.