Augment > Case Studies > How Augment’s Integration With Salesforce Streamlines the Sales Process

How Augment’s Integration With Salesforce Streamlines the Sales Process

Technology Category

Analytics & Modeling - Virtual & Augmented Reality Software

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing

Use Cases

Augmented Reality

The Customer

Coca-Cola

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About The Customer

The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist&n

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The Challenge

Coca Cola Germany’s sales team used to face a number of challenges when selling its beverage coolers. Among the wide variety of designs and sizes available, it was difficult to find the ideal fit for each store and to show customers how Coca-Cola’s coolers would look in their space. There seemed to be no solution that enabled customers to quickly reach a full appreciation of the product and layout.

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The Solution

With Augment linked to its Salesforce based retail execution app, Coca-Cola Germany’s sales team is able to sell its coolers with ease.

The sales team can now simulate 3D cooler configurations on-site with their clients to make more informed decisions about product placement. They have the capability to take photos of their simulations, which are automatically attached to the right opportunity or account in Salesforce, to share with their customers.

Product size and fit are not an issue for Coca-Cola Germany’s sales team anymore thanks to Augment’s real time access to 3D cooler models right from their CRM platform.

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Data Collected

Connectivity Status, Product Images

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Operational Impact

[Data Management - Data Access]
The sales representatives have the ability to securely access their full catalogue of augmented reality coolers offline through their tablet or smartphone anywhere at anytime.

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