With 133,000 inhabitants that receives more than 2 million tourists a year, this seasonal influx complicated access to the Ibiza's centre and caused congestion of vehicles looking for parking in La Marina. This affected the well-being of the population and even had a negative impact on trade and the image of the area. The project that we implemented for the local government sought to: -Speed up parking in La Marina. -Reduce vehicle flow to the centre. -Improve the quality of life and satisfaction of residents and tourists. -Promote the shopping area of the centre.

With an influx of more than 23 million people, visitors constantly had to deal with tremendous vehicle congestion in the parking area. This meant that they would waste a lot of time looking for a parking space and become more stressed, affecting their willingness to shop. This affected satisfaction in general and they ended up looking for better and quicker parking alternatives. SCS needed to resolve the situation urgently which was causing a decline in the influx of visitors to the Shopping Centre and harming the results of the points of sale.