Cloud communications providers deliver voice & data communications applications and services, hosting them on servers that the providers own and maintain, giving their customers access to the “cloud.” Because they only pay for services or applications they use, customers have a more cost-effective, reliable and secure communications environment, without the headaches associated with more conventional PBX system deployment. Companies can cut costs with cloud communications services without sacrificing features. The success of Google and others as cloud-based providers has demonstrated that a cloud-based platform can be just as effective as a software-based platform, but at a much lower cost. In the past, businesses have been able to do this for IT services, but not telecom. Cloud communications is attractive because the cloud can now become a platform for voice, data and video.